Advertising Subject Guide
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- Hey, Whipple, squeeze this!: a guide to creating great ads (2008)
- Advertising and promotion: an integrated marketing communications perspective (2006)
- Advertising : concept and copy (2006)
- The fundamentals of creative advertising (2006)
- Designing brand identity: a complete guide to creating, building and maintaining strong brands (2006)
- Truth, lies, and advertising: the art of account planning (1998)
- The brandweek directory (2001, 2009)
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- Adbusters
- Ads Magazine
- Advertising Age
- Adweek
- American Demographics
- Business Week
- Communication Arts
- Sales & Marketing Management
- Shots Productions, Ltd. #50 (1999) - #111 (2008)
- Business ethics: truth in advertising (2004)
- History of Advertising Animation 1930-1960 (2004)
- Lürzer's int'l archive: TV commercials world-wide (2003)
- Marketplace of ideas: what makes a great advertisment? (2 volumes) (2004)
- Persuasion, propaganda, and photography (2004)
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