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Advertising Subject Guide
Copywriting
Art Direction
- Explorations in typography : mastering the art of fine typesetting : a visual textbook for intermediate to advanced typography (2011)
- Vintage commercial art & design (2011)
- Art direction (2010)
- Design th!nking (2010)
- Art direction explained, at last! (2009)
- Masters of design : corporate brochures : a collection of the most inspiring corporate communications designers in the world (2009)
- Advertising : new techniques for visual seduction (2007)
Account Planning
- The next evolution of marketing : connect with your customers by marketing with meaning (2010)
- This is advertising (2010)
- Readings in account planning (2008)
- Advertising campaign strategy : a guide to marketing communication plans (2006)
- Advertising campaign planning : developing an advertising-based marketing plan (2000)
- Truth, lies, and advertising : the art of account planning (1998)
Branding
- Brand-driven innovation (2010)
- Designing brand identity : an essential guide for the whole branding team (2009)
- Digital engagement : internet marketing that captures customers and builds intense brand loyalty (2009)
- Emotional branding : the new paradigm for connecting brands to people (2009)
- Advertising next : 150 winning campaigns for the new communications age (2008)
- Brand sense : build powerful brands through touch, taste, smell, sight, and sound (2005)
Marketing
Business and Professional
- Advertising and public relations (2010)
- How to make it as an advertising creative (2010)
- Idea industry : how to crack the advertising career code (2008)
- Perfect pitch : the art of selling ideas and winning new business (2007)
- Career opportunities in advertising and public relations (2006)
- The fundamentals of creative advertising (2006)
- Pick me : breaking into advertising and staying there (2005)
Annuals and Directories
- Adweek directory (2012)
- One show interactive (2011)
- The one show (2011)
- Graphis advertising annual : the international annual of advertising (2010)
- Graphis annual reports (2010)
- The brandweek directory (2009)
- The advertising red books : agencies (2006)
- The Gunn report and showreel of the year (2006)
- Black book AR100 (2003)
eBooks
- Basic advertising : art direction (2010)
- Brand-driven innovation : strategies for development and design (2010)
- Design th!nking (2010)
- The fundamentals of marketing (2010)
- Designing brand identity : an essential guide for the whole branding team (2009)
- Copywriting (2008)
- Hey, Whipple, squeeze this : a guide to creating great ads (2008)
- Kiss & sell : writing for advertising : redeisgned & rekissed (2006)
- Pick me : breaking into advertising and staying there (2005)
Current Subscriptions
- A Journal (Available online)
- Adbusters
- Advertising Age (Available online)
- Adweek (Available online)
- Applied Arts (Available online)
- Campaign
- Communication Arts
- CMYK
- Inspiration
- Lurzer's Archive
- One: a Magazine for Members of the One Club for Art and Copy
- Print (Available online)
- Shots
- VM&SD
Back Issues Only
- Ads
- American Demographics (Available online)
- Art Direction
- Chief Marketer
- Creativity
- Gebrauchsgraphik: International Advertising Art
- Graphis (Available online)
- Idea
- Identity: The International Magazine of Signs & Corporate Graphics
- Journal of Decorative and Propaganda Arts
- Media Week (Available online)
- Sales and Marketing Management (Available online)
- Art & copy (2010)
- Marty Neumeier's innovation workshop (2010)
- Best of 2008 : Clio gold plus (2008)
- In brands we trust (2006)
- Inside Saatchi & Saatchi : a spirited case study (2005)
- Business ethics : truth in advertising (2004)
- History of advertising animation (2004)
- Marketplace of ideas : what makes a great advertisment? (2004)
- Persuasion, propaganda, and photography (2004)
- The media's influence on what we buy (2004)
- The persuaders (2004)
- Lüerzer's int'l archive. 4/03 : TV commercials world-wide (2003)
- Shots Productions, Ltd. (1999 - 2012)
Articles and Reference Resources
- Redbooks Advertisers and Agencies
- Hoover's Company Profiles
- Full Text Online Journal and Magazine Articles
- ebrary – Full Text Online Books
Image Websites
- Academy of Art University Digital Image Resources
- Ad*Access
- Emergence of Advertising in America: 1850 - 1920
- Wikimedia Commons
Blogs
Job Websites
Professional Organizations
Grant Information
Government Websites
Other Websites
- Annual Reports:
- Call number: "Company Information"
- Location: Vertical Files on the right in front of Slide/Video desk
- Information for 174 companies
- Advertising Annuals
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